Economics, Finance, Business and Management, Business and Management, Sales and Marketing, Market Research
Consumer Research : Postcards From the Edge

Consumer Research : Postcards From the Edge

Paperback Published on: 18/12/1997
£23.99
UK delivery included
In stock
Usually dispatched within 10 days
Make and edit your lists in your account
wordery
has a fantastic rating on
In stock
Usually dispatched within 10 days
wordery
has a fantastic rating on

Synopsis

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

Publisher information

  • Publisher: Taylor & Francis
  • ISBN: 9780415173179
  • Number of pages: 406
  • Dimensions: 234 x 156 x 22 mm
  • Weight: 793g
  • Languages: English