Economics, Finance, Business and Management, Business and Management, Sales and Marketing
Consumer Behaviour : Perspectives, Findings and Explanations

Consumer Behaviour : Perspectives, Findings and Explanations

Paperback Published on: 04/12/2012
£43.99
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In stock
Print on demand - Usually dispatched within 7-10 days
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has a fantastic rating on

Synopsis

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

Publisher information

  • Publisher: Bloomsbury Publishing (UK)
  • ISBN: 9781137003768
  • Number of pages: 520
  • Dimensions: 229 x 158 x 23 mm
  • Weight: 786g
  • Languages: English