Consumer Behavior: Buying, Having, and Being

This program will provide a better teaching and learning experience-for you and your students. Here's how: - **Improve Results with MyMarketingLab:** MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. - **Digital Consumer Focus:** This text continues to highlight and celebrate the brave new world of digital consumer behavior. - **Help Students Apply the Case to the Chapter's Contents:** A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. - **Keep your Course Current and Relevant:** New examples, exercises, and research findings appear throughout the text.