Economics, Finance, Business and Management, Business and Management, Sales and Marketing
Consumer Behavior

Consumer Behavior

Paperback Published on: 30/03/2012
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Synopsis

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

Publisher information

  • Publisher: Pearson Education
  • ISBN: 9780132671842
  • Number of pages: 640
  • Dimensions: 283 x 223 x 25 mm
  • Weight: 1472g
  • Languages: English