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Commercial Nationalism

Commercial Nationalism: Selling the Nation and Nationalizing the Sell

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Hardback Published on: 19/10/2015
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Synopsis

This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

Publisher information

  • Publisher: Palgrave Macmillan UK
  • ISBN: 9781137500984
  • Number of pages: 202
  • Dimensions: 225 x 144 x 17 mm
  • Weight: 394g
  • Languages: English