Economics, Finance, Business and Management, Business and Management, Management and Management Techniques, Management of Specific Areas
Cases in Marketing Management

Cases in Marketing Management

Paperback Published on: 13/04/1995
£72.99
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Synopsis

This book helps students to develop essential marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques.

Publisher information

  • Publisher: Pearson Education
  • ISBN: 9780201627442
  • Number of pages: 390
  • Dimensions: 234 x 156 x 23 mm
  • Weight: 608g
  • Languages: English