Economics, Finance, Business and Management
Case Studies in Marketing: The Indian Context

Case Studies in Marketing: The Indian Context

Paperback Published on: 30/01/2010
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Synopsis

These cases highlight the business environment of different companies with specific focus on competitiveness, product development, market strategies and international business.

Publisher information

  • Publisher: PHI Learning
  • ISBN: 9788120335431
  • Number of pages: 368
  • Dimensions: 241 x 20 x 2 mm
  • Languages: English