Economics, Finance, Business and Management, Business and Management, Sales and Marketing
Building Brand Authenticity

Building Brand Authenticity: 7 Habits of Iconic Brands

Hardback Published on: 22/10/2009
£123
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In stock
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Synopsis

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

Publisher information

  • Publisher: Palgrave Macmillan UK
  • ISBN: 9780230580312
  • Number of pages: 219
  • Dimensions: 233 x 164 x 19 mm
  • Weight: 518g
  • Languages: English