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Artificial Intelligence and Transforming Digital Marketing

Artificial Intelligence and Transforming Digital Marketing

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Paperback Published on: 04/10/2023
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Synopsis

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

Publisher information

  • Publisher: Springer Nature Switzerland
  • ISBN: 9783031358272
  • Number of pages: 1194
  • Dimensions: 235 x 155 x 72 mm
  • Weight: 2109g
  • Languages: English