Analysing the Strengths, Weaknesses, Opportunities and Threats of the Hamburg Bid for the 2024 Olympic Games

Bachelor Thesis from the year 2016 in the subject Sport - Sport Economics, Sport Management, grade: 1,3, Loughborough University, language: English, abstract: This research examines the failed Hamburg bid for the 2024 summer Olympic Games. Specifically, this research seeks to evaluate the rationales of the German Olympic Sports Confederation (DOSB) and Hamburg for bidding for Olympic Games, of DOSB delegates for selecting Hamburg as a candidate city, to determine the influence of previous failed bids on the bidding process, and to analyse the strengths, weaknesses, opportunities and threats of the Hamburg bid. In doing so, a qualitative thematic content analysis is used to evaluate data from a range of sources, including media reports, bid documents, external reports and notes taken by the researcher at presentations about the bid by city officials in Hamburg.