AI Email & SMS Marketing: Automation and Lifecycle Campaigns for Ecommerce Brands

Reactive Publishing**AI Email & SMS Marketing** is a practical guide to building structured lifecycle marketing programs for ecommerce brands using modern AI tools and automation methods.The book introduces the core components of email and SMS marketing, including customer segmentation, campaign planning, behavioral triggers, retention flows, promotional calendars, and post-purchase communication. Readers learn how lifecycle systems are organized, how customer data can inform messaging, and how automation can support more consistent communication across the buyer journey.

Inside, the book covers:

• Email and SMS fundamentals for ecommerce
• Customer lifecycle stages and segmentation logic
• Welcome, abandon cart, post-purchase, winback, and retention flows
• Campaign planning and promotional scheduling
• AI-assisted copywriting, testing, and workflow design
• List hygiene, consent, deliverability, and compliance considerations
• Performance tracking, reporting, and continuous improvement

Written for ecommerce operators, marketers, founders, and agency professionals, this book focuses on practical structure rather than hype. It provides a clear framework for understanding how AI, automation, and lifecycle marketing can work together to support organized, repeatable customer communication.