Advertising to Children: New Directions, New Media

Mark Blades (editor-in-chief), Caroline Oates (editor-in-chief), Fran Blumberg (editor-in-chief), Barrie Gunter (editor-in-chief)

Hardback Published on: 29/08/2014

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Synopsis

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Publisher information

Publisher: Palgrave Macmillan UK
ISBN: 9780230252028
Number of pages: 265
Dimensions: 144 x 218 x 20 mm
Weight: 444g
Languages: English