Economics, Finance, Business and Management, Business and Management
Advertising Thinking Based on Roland Barthes Philosophy

Advertising Thinking Based on Roland Barthes Philosophy

Paperback Published on: 30/01/2023; Language: Chinese
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Synopsis

The central aim of this writing is to combine theorist Roland Bar-thes'ideas on visual and textual thinking with leading contemporary approaches to Western advertising design with a view to their possible application in China.

Publisher information

  • Publisher: UK Scientific Publishing Limited
  • ISBN: 9781915824189
  • Languages: Chinese