Adapting to Environmental Challenges: New Research in Strategy and International Business
Hardback Published on: 21/07/2020
Price: £92.28
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Synopsis
The global business environment is as turbulent as ever and organizations must adapt to the changing conditions to survive and persevere. Adapting To Environmental Challenges: New Research In Strategy And International Business provides new promising insights on the effects of middle management involvement in adaptive strategy-making processes and applications of interactive control systems in the pursuit of more durable corporate outcomes. The empirical evidence suggests that responsible corporate behaviour drives higher market-valuations of firms and the application of green technologies is associated with more sustainable performance outcomes.
For international organizations that operate across a multiplicity of cultural contexts, the ability to manage responsible corporate behavior must be interpreted in the local contexts and not only in a headquarter context, which is the norm. Hence, multinational managers must appreciate and understand the cultural differences to disentangle the managerial challenges in dynamic global markets where resource-poor firms can forge their international market positions by offering advantageous value-to-price trade-offs induced by supportive cultural values.
*Adapting To Environmental Challenges: New Research In Strategy And International Business* provide new relevant perspectives and insights to understand strategic adaptation in international business contexts based on corporate responsible behavior and cultural sensitivity as the ingredients for agile operations and a resilient multinational organization.
Publisher information
- Publisher: Emerald Publishing Limited
- ISBN: 9781839824777
- Number of pages: 281
- Dimensions: 160 x 238 x 20 mm
- Weight: 484g
- Languages: English