A Greedy Man in a Hungry World: How (Almost) Everything You Thought You Knew About Food Was Wrong

The doctrine of local food is dead. Farmers' markets are merely a lifestyle choice for the affluent middle classes. And 'organic' has become little more than a marketing label that is way past its sell by date. And now the UK's most outspoken and entertaining food writer is ready to explain why. Combining sharply-observed memoir with hard-nosed reportage, Jay Rayner will blow conventional foodie wisdom apart.